The Nasdaq is a computer-based stock exchange where buyers and sellers meet electronically. Even though computers keep track of all the orders, there is still a very human presence in the Nasdaq and that is the market maker.
Unlike the New York Stock Exchange and some other smaller exchanges, there is no physical Nasdaq trading floor.
However, that’s not the only difference between the Nasdaq and the NYSE. The other major difference is that the NYSE is an auction market where orders set the prices. A specialist in each stock determines the price based on the orders.
The Nasdaq, on the other hand is a negotiated market where the computer network posts prices from different buyers and sellers. The best prices get filled first. If you want to sell your stock, you’ll need to post the best price.
The Market Maker The market maker is an investment company that registers with the SEC to buy and sell a particular stock on the Nasdaq.
Unlike their counterparts at the NYSE, the market makers work through a computer network rather than on the floor of a physical exchange.
Their job is, literally, to make a market in a particular security. Here is what they do:
They fill orders for their company’s customers and for their own account
They also act as dealers to profit from the difference between the bid and ask price for the stock The Nasdaq requires market markers to provide a “two-sided quote” in the securities they cover.
Buy and Sell This means they must post a price they will buy at and a price they will sell at (a bid and ask price – see my article on “bid and ask” prices for more information). These prices along with customer orders go into the Nasdaq computer system and the system ranks the orders.
The best prices to buy and the best prices to sell automatically go to the top of the queue and the computer fills them first. The difference is the computer moves orders and prices through the system faster than any human ever could.
Unless you have access to an information provider that offers Level II Nasdaq screens, you will never see this process at work. Level II screens reveal the process of ranking prices and a tremendous amount of information about orders.
Level II Screens You can buy access to Level II screens from a number of vendors; however, it could cost up to $300 per month or more depending on what options you choose.
Day traders, swing traders and others who trade on very tight margins need this type of information. Most other investors do not.
Conclusion The important thing to remember is that the market maker on the Nasdaq is responsible insuring a market is available for listed securities by posting a bid and ask price.
The Nasdaq system posts the best prices first and fills orders in this ranking. This process guarantees investors the best possible price at that moment, whether they are buying or selling. The market maker assures that there will be a market for the security; however, they don’t guarantee it will be at the price you want.
Thursday, March 13, 2008
STOCK TRADING FIRST STEP
Basic Steps in How Stock Trading Works
Trading stocks. You hear that phrase all the time, although it really is wrong – you don’t trade stocks like baseball cards (I’ll trade you 100 IBMs for 100 Intels).
Trade = Buy or Sell
To “trade” means to buy and sell in the jargon of the financial markets. How a system that can accommodate one billion shares trading in a single day works is a mystery to most people. No doubt, our financial markets are marvels of technological efficiency.
Yet, they still must handle your order for 100 shares of Acme Kumquats with the same care and documentation as my order of 100,000 shares of MegaCorp.
You don’t need to know all of the technical details of how you buy and sell stocks, however it is important to have a basic understanding of how the markets work. If you want to dig deeper, there are links to articles explaining the technical side of the markets.
Two Basic Methods There are two basic ways exchanges execute a trade:
On the exchange floor
Electronically
There is a strong push to move more trading to the networks and off the trading floors, however this push is meeting with some resistance. Most markets, most notably the NASDAQ, trade stocks electronically. The futures’ markets trade in person on the floor of several exchanges, but that’s a different topic.
Exchange floor
Trading on the floor of the New York Stock Exchange (the NYSE) is the image most people have thanks to television and the movies of how the market works. When the market is open, you see hundreds of people rushing about shouting and gesturing to one another, talking on phones, watching monitors, and entering data into terminals. It could not look any more chaotic.
Yet, at the end of the day, the markets workout all the trades and get ready for the next day. Here is a step-by-step walk through the execution of a simple trade on the NYSE.
You tell your broker to buy 100 shares of Acme Kumquats at market.
Your broker’s order department sends the order to their floor clerk on the exchange.
The floor clerk alerts one of the firm’s floor traders who finds another floor trader willing to sell 100 shares of Acme Kumquats. This is easier than is sounds, because the floor trader knows which floor traders make markets in particular stocks.
The two agree on a price and complete the deal. The notification process goes back up the line and your broker calls you back with the final price. The process may take a few minutes or longer depending on the stock and the market. A few days later, you will receive the confirmation notice in the mail.
Of course, this example was a simple trade, complex trades and large blocks of stocks involve considerable more detail.
Electronically In this fast moving world, some are wondering how long a human-based system like the NYSE can continue to provide the level of service necessary. The NYSE handles a small percentage of its volume electronically, while the rival NASDAQ is completely electronic.
The electronic markets use vast computer networks to match buyers and sellers, rather than human brokers. While this system lacks the romantic and exciting images of the NYSE floor, it is efficient and fast. Many large institutional traders, such as pension funds, mutual funds, and so forth, prefer this method of trading.
For the individual investor, you frequently can get almost instant confirmations on your trades, if that is important to you. It also facilitates further control of online investing by putting you one step closer to the market.
You still need a broker to handle your trades – individuals don’t have access to the electronic markets. Your broker accesses the exchange network and the system finds a buyer or seller depending on your order.
Conclusion
What does this all mean to you? If the system works, and it does most of the time, all of this will be hidden from you, however if something goes wrong it’s important to have an idea of what’s going on behind the scenes.
Trading stocks. You hear that phrase all the time, although it really is wrong – you don’t trade stocks like baseball cards (I’ll trade you 100 IBMs for 100 Intels).
Trade = Buy or Sell
To “trade” means to buy and sell in the jargon of the financial markets. How a system that can accommodate one billion shares trading in a single day works is a mystery to most people. No doubt, our financial markets are marvels of technological efficiency.
Yet, they still must handle your order for 100 shares of Acme Kumquats with the same care and documentation as my order of 100,000 shares of MegaCorp.
You don’t need to know all of the technical details of how you buy and sell stocks, however it is important to have a basic understanding of how the markets work. If you want to dig deeper, there are links to articles explaining the technical side of the markets.
Two Basic Methods There are two basic ways exchanges execute a trade:
On the exchange floor
Electronically
There is a strong push to move more trading to the networks and off the trading floors, however this push is meeting with some resistance. Most markets, most notably the NASDAQ, trade stocks electronically. The futures’ markets trade in person on the floor of several exchanges, but that’s a different topic.
Exchange floor
Trading on the floor of the New York Stock Exchange (the NYSE) is the image most people have thanks to television and the movies of how the market works. When the market is open, you see hundreds of people rushing about shouting and gesturing to one another, talking on phones, watching monitors, and entering data into terminals. It could not look any more chaotic.
Yet, at the end of the day, the markets workout all the trades and get ready for the next day. Here is a step-by-step walk through the execution of a simple trade on the NYSE.
You tell your broker to buy 100 shares of Acme Kumquats at market.
Your broker’s order department sends the order to their floor clerk on the exchange.
The floor clerk alerts one of the firm’s floor traders who finds another floor trader willing to sell 100 shares of Acme Kumquats. This is easier than is sounds, because the floor trader knows which floor traders make markets in particular stocks.
The two agree on a price and complete the deal. The notification process goes back up the line and your broker calls you back with the final price. The process may take a few minutes or longer depending on the stock and the market. A few days later, you will receive the confirmation notice in the mail.
Of course, this example was a simple trade, complex trades and large blocks of stocks involve considerable more detail.
Electronically In this fast moving world, some are wondering how long a human-based system like the NYSE can continue to provide the level of service necessary. The NYSE handles a small percentage of its volume electronically, while the rival NASDAQ is completely electronic.
The electronic markets use vast computer networks to match buyers and sellers, rather than human brokers. While this system lacks the romantic and exciting images of the NYSE floor, it is efficient and fast. Many large institutional traders, such as pension funds, mutual funds, and so forth, prefer this method of trading.
For the individual investor, you frequently can get almost instant confirmations on your trades, if that is important to you. It also facilitates further control of online investing by putting you one step closer to the market.
You still need a broker to handle your trades – individuals don’t have access to the electronic markets. Your broker accesses the exchange network and the system finds a buyer or seller depending on your order.
Conclusion
What does this all mean to you? If the system works, and it does most of the time, all of this will be hidden from you, however if something goes wrong it’s important to have an idea of what’s going on behind the scenes.
Friday, March 7, 2008
adsense
anybody with usefull information on google adsense should pls post same here.We all need to share in this wisdom.
Tuesday, March 4, 2008
fundamental analysis in forex
Fundamental Analysis of the Forex Market
Fundamental analysis is an essential part of determining how currency prices will move. Learn which fundamental factors are most important and the benefits and limitations of fundamental research. And take fundamental analysis to a new level with an examination of intermarket analysis, which examines the relationship between the bond, stock, currency, and commodities markets.
Fundamental analysis is the study of data and reports on the economic health of a country. Every country releases reports that discuss a different aspect of its economy. The different aspects of the economy include employment report , inflation, productivity, trade, and growth. Reports are released on regular intervals varying from weekly to quarterly.
Different markets will respond in different ways to each report. For example, the bond, stock, and currency markets can respond differently depending upon the data in the report, expectations from previous reports, and general economic conditions.
Why is it Important?
While each economic report is important in its own right, economic reports are not created equal. Certain reports carry more weight and have more impact than others. In the United States, most markets are generally very sensitive to the inflation and employment data. Markets may rally when these reports are released.
Expectations
The actual economic figures are very important. However, many analysts believe that the market actually responds to its expectations of the economic figures. If the market’s expectation was consistent with the actual figure, the market may not respond dramatically. However, if the market’s expectation was significantly higher or lower than the actual figure, a market rally may ensue.
Who uses Fundamental Analysis?
Fundamental analysis is used to varying degrees by nearly every trader. However, Forex traders rely primarily on technical analysis in their currency forecasting. Still, most Forex traders will watch for the nonfarm payrolls report , which is released on the first trading day of every month.
Other traders will rely on a wide array of economic reports to determine the demand (or price movement) of a currency. Every trader decides which reports are most useful for the type of currency trades entered.
Fundamental versus Technical Analysis
An unfortunate conflict has developed between traders. Some traders believe that fundamental analysis is more important because it considers the net demand for a currency. Other traders believe that technical analysis is more important because it analyzes the price momentum of a currency pair and can accurately pinpoint the entry and exit points for a Forex trade.
A trader does not need to choose only one approach. Most experienced traders report that a combined approach to predicting the price movement of a currency pair (using both technical and fundamental analysis) provides the most accurate results.
Fundamental analysis is an essential part of determining how currency prices will move. Learn which fundamental factors are most important and the benefits and limitations of fundamental research. And take fundamental analysis to a new level with an examination of intermarket analysis, which examines the relationship between the bond, stock, currency, and commodities markets.
Fundamental analysis is the study of data and reports on the economic health of a country. Every country releases reports that discuss a different aspect of its economy. The different aspects of the economy include employment report , inflation, productivity, trade, and growth. Reports are released on regular intervals varying from weekly to quarterly.
Different markets will respond in different ways to each report. For example, the bond, stock, and currency markets can respond differently depending upon the data in the report, expectations from previous reports, and general economic conditions.
Why is it Important?
While each economic report is important in its own right, economic reports are not created equal. Certain reports carry more weight and have more impact than others. In the United States, most markets are generally very sensitive to the inflation and employment data. Markets may rally when these reports are released.
Expectations
The actual economic figures are very important. However, many analysts believe that the market actually responds to its expectations of the economic figures. If the market’s expectation was consistent with the actual figure, the market may not respond dramatically. However, if the market’s expectation was significantly higher or lower than the actual figure, a market rally may ensue.
Who uses Fundamental Analysis?
Fundamental analysis is used to varying degrees by nearly every trader. However, Forex traders rely primarily on technical analysis in their currency forecasting. Still, most Forex traders will watch for the nonfarm payrolls report , which is released on the first trading day of every month.
Other traders will rely on a wide array of economic reports to determine the demand (or price movement) of a currency. Every trader decides which reports are most useful for the type of currency trades entered.
Fundamental versus Technical Analysis
An unfortunate conflict has developed between traders. Some traders believe that fundamental analysis is more important because it considers the net demand for a currency. Other traders believe that technical analysis is more important because it analyzes the price momentum of a currency pair and can accurately pinpoint the entry and exit points for a Forex trade.
A trader does not need to choose only one approach. Most experienced traders report that a combined approach to predicting the price movement of a currency pair (using both technical and fundamental analysis) provides the most accurate results.
google adsense rules/ policies
Google AdSense Program Policies
Publishers participating in the AdSense program are required to adhere to the following policies. We ask that you read these policies carefully and refer to this document often. If you fail to comply with these policies, we may disable ad serving to your site and/or disable your AdSense account. While in many cases we prefer to work with publishers to achieve policy compliance, we reserve the right to disable any account at any time. If your account is disabled, you will not be eligible for further participation in the AdSense program.
Please note that we may change our policies at any time, and pursuant to our Terms and Conditions, it is your responsibility to keep up to date with and adhere to the policies posted here.
Invalid Clicks and Impressions Clicks on Google ads must result from genuine user interest. Any method that artificially generates clicks or impressions on your Google ads is strictly prohibited. These prohibited methods include but are not limited to repeated manual clicks or impressions, using robots, automated click and impression generating tools, third-party services that generate clicks or impressions such as paid-to-click, paid-to-surf, autosurf, and click-exchange programs, or any deceptive software. Please note that clicking on your own ads for any reason is prohibited. Failure to comply with this policy may lead to your account being disabled.
Encouraging clicks In order to ensure a good experience for users and advertisers, publishers may not request that users click the ads on their sites or rely on deceptive implementation methods to obtain clicks. Publishers participating in the AdSense program:
May not encourage users to click the Google ads by using phrases such as "click the ads," "support us," "visit these links," or other similar language May not direct user attention to the ads via arrows or other graphical gimmicks May not place misleading images alongside individual ads May not promote sites displaying ads through unsolicited mass emails or unwanted advertisements on third-party websites May not compensate users for viewing ads or performing searches, or promise compensation to a third party for such behavior May not place misleading labels above Google ad units - for instance, ads may be labeled "Sponsored Links" but not "Favorite Sites" Site Content While Google offers broad access to a variety of content in the search index, publishers in the AdSense program may only place Google ads on sites that adhere to our content guidelines, and ads must not be displayed on any page with content primarily in an unsupported language. View a list of supported languages.
Sites displaying Google ads may not include:
Violent content, racial intolerance, or advocacy against any individual, group, or organization Pornography, adult, or mature content Hacking/cracking content Illicit drugs and drug paraphernalia Excessive profanity Gambling or casino-related content Content regarding programs which compensate users for clicking on ads or offers, performing searches, surfing websites, or reading emails Excessive, repetitive, or irrelevant keywords in the content or code of web pages Deceptive or manipulative content or construction to improve your site's search engine ranking, e.g., your site's PageRank Sales or promotion of weapons or ammunition (e.g., firearms, fighting knives, stun guns) Sales or promotion of beer or hard alcohol Sales or promotion of tobacco or tobacco-related products Sales or promotion of prescription drugs Sales or promotion of products that are replicas or imitations of designer goods Sales or distribution of term papers or student essays Any other content that is illegal, promotes illegal activity, or infringes on the legal rights of others Copyrighted Material Website publishers may not display Google ads on web pages with content protected by copyright law unless they have the necessary legal rights to display that content. Please see our DMCA policy for more information.
Webmaster Guidelines AdSense publishers are required to adhere to the webmaster quality guidelines posted at http://www.google.com/webmasters/guidelines.html.
Site and Ad Behavior Sites showing Google ads should be easy for users to navigate and should not contain excessive pop-ups. AdSense code may not be altered, nor may standard ad behavior be manipulated in any way that is not explicitly permitted by Google.
Sites showing Google ads may not contain pop-ups or pop-unders that interfere with site navigation, change user preferences, or initiate downloads. Any AdSense code must be pasted directly into webpages without modification. AdSense participants are not allowed to alter any portion of the code or change the behavior, targeting, or delivery of ads. For instance, clicks on Google ads may not result in a new browser window being launched. A site or third party cannot display our ads, search box, search results, or referral buttons as a result of the actions of any software application such as a toolbar. No AdSense code may be integrated into a software application. Webpages containing AdSense code may not be loaded by any software that can trigger pop-ups, redirect users to unwanted websites, modify browser settings, or otherwise interfere with site navigation. It is your responsibility to ensure that no ad network or affiliate uses such methods to direct traffic to pages that contain your AdSense code. Referral offerings must be made without any obligation or requirement to end users. Publishers may not solicit email addresses from users in conjunction with AdSense referral units. Publishers using online advertising to drive traffic to pages showing Google ads must comply with the spirit of Google's Landing Page Quality Guidelines. For instance, if you advertise for sites participating in the AdSense program, the advertising should not be deceptive to users. Ad Placement AdSense offers a number of ad formats and advertising products. Publishers are encouraged to experiment with a variety of placements, provided the following policies are respected:
Up to three ad units may be displayed on each page. A maximum of two Google AdSense for search boxes may be placed on a page. Up to three link units may also be placed on each page. Up to three referral units may be displayed on a page, in addition to the ad units, search boxes, and link units specified above. AdSense for search results pages may show only a single ad link unit in addition to the ads Google serves with the search results. No other ads may be displayed on your search results page. No Google ad or Google search box may be displayed in a pop-up, pop-under, or in an email. Elements on a page must not obscure any portion of the ads. No Google ad may be placed on any non-content-based pages. No Google ad may be placed on pages published specifically for the purpose of showing ads, whether or not the page content is relevant. Competitive Ads and Services In order to prevent user confusion, we do not permit Google ads or search boxes to be published on websites that also contain other ads or services formatted to use the same layout and colors as the Google ads or search boxes on that site. Although you may sell ads directly on your site, it is your responsibility to ensure these ads cannot be confused with Google ads.
Product-Specific Policies Some AdSense products have additional policies that apply specifically to their use. Please review them in full if you use the products listed below.
Publishers participating in the AdSense program are required to adhere to the following policies. We ask that you read these policies carefully and refer to this document often. If you fail to comply with these policies, we may disable ad serving to your site and/or disable your AdSense account. While in many cases we prefer to work with publishers to achieve policy compliance, we reserve the right to disable any account at any time. If your account is disabled, you will not be eligible for further participation in the AdSense program.
Please note that we may change our policies at any time, and pursuant to our Terms and Conditions, it is your responsibility to keep up to date with and adhere to the policies posted here.
Invalid Clicks and Impressions Clicks on Google ads must result from genuine user interest. Any method that artificially generates clicks or impressions on your Google ads is strictly prohibited. These prohibited methods include but are not limited to repeated manual clicks or impressions, using robots, automated click and impression generating tools, third-party services that generate clicks or impressions such as paid-to-click, paid-to-surf, autosurf, and click-exchange programs, or any deceptive software. Please note that clicking on your own ads for any reason is prohibited. Failure to comply with this policy may lead to your account being disabled.
Encouraging clicks In order to ensure a good experience for users and advertisers, publishers may not request that users click the ads on their sites or rely on deceptive implementation methods to obtain clicks. Publishers participating in the AdSense program:
May not encourage users to click the Google ads by using phrases such as "click the ads," "support us," "visit these links," or other similar language May not direct user attention to the ads via arrows or other graphical gimmicks May not place misleading images alongside individual ads May not promote sites displaying ads through unsolicited mass emails or unwanted advertisements on third-party websites May not compensate users for viewing ads or performing searches, or promise compensation to a third party for such behavior May not place misleading labels above Google ad units - for instance, ads may be labeled "Sponsored Links" but not "Favorite Sites" Site Content While Google offers broad access to a variety of content in the search index, publishers in the AdSense program may only place Google ads on sites that adhere to our content guidelines, and ads must not be displayed on any page with content primarily in an unsupported language. View a list of supported languages.
Sites displaying Google ads may not include:
Violent content, racial intolerance, or advocacy against any individual, group, or organization Pornography, adult, or mature content Hacking/cracking content Illicit drugs and drug paraphernalia Excessive profanity Gambling or casino-related content Content regarding programs which compensate users for clicking on ads or offers, performing searches, surfing websites, or reading emails Excessive, repetitive, or irrelevant keywords in the content or code of web pages Deceptive or manipulative content or construction to improve your site's search engine ranking, e.g., your site's PageRank Sales or promotion of weapons or ammunition (e.g., firearms, fighting knives, stun guns) Sales or promotion of beer or hard alcohol Sales or promotion of tobacco or tobacco-related products Sales or promotion of prescription drugs Sales or promotion of products that are replicas or imitations of designer goods Sales or distribution of term papers or student essays Any other content that is illegal, promotes illegal activity, or infringes on the legal rights of others Copyrighted Material Website publishers may not display Google ads on web pages with content protected by copyright law unless they have the necessary legal rights to display that content. Please see our DMCA policy for more information.
Webmaster Guidelines AdSense publishers are required to adhere to the webmaster quality guidelines posted at http://www.google.com/webmasters/guidelines.html.
Site and Ad Behavior Sites showing Google ads should be easy for users to navigate and should not contain excessive pop-ups. AdSense code may not be altered, nor may standard ad behavior be manipulated in any way that is not explicitly permitted by Google.
Sites showing Google ads may not contain pop-ups or pop-unders that interfere with site navigation, change user preferences, or initiate downloads. Any AdSense code must be pasted directly into webpages without modification. AdSense participants are not allowed to alter any portion of the code or change the behavior, targeting, or delivery of ads. For instance, clicks on Google ads may not result in a new browser window being launched. A site or third party cannot display our ads, search box, search results, or referral buttons as a result of the actions of any software application such as a toolbar. No AdSense code may be integrated into a software application. Webpages containing AdSense code may not be loaded by any software that can trigger pop-ups, redirect users to unwanted websites, modify browser settings, or otherwise interfere with site navigation. It is your responsibility to ensure that no ad network or affiliate uses such methods to direct traffic to pages that contain your AdSense code. Referral offerings must be made without any obligation or requirement to end users. Publishers may not solicit email addresses from users in conjunction with AdSense referral units. Publishers using online advertising to drive traffic to pages showing Google ads must comply with the spirit of Google's Landing Page Quality Guidelines. For instance, if you advertise for sites participating in the AdSense program, the advertising should not be deceptive to users. Ad Placement AdSense offers a number of ad formats and advertising products. Publishers are encouraged to experiment with a variety of placements, provided the following policies are respected:
Up to three ad units may be displayed on each page. A maximum of two Google AdSense for search boxes may be placed on a page. Up to three link units may also be placed on each page. Up to three referral units may be displayed on a page, in addition to the ad units, search boxes, and link units specified above. AdSense for search results pages may show only a single ad link unit in addition to the ads Google serves with the search results. No other ads may be displayed on your search results page. No Google ad or Google search box may be displayed in a pop-up, pop-under, or in an email. Elements on a page must not obscure any portion of the ads. No Google ad may be placed on any non-content-based pages. No Google ad may be placed on pages published specifically for the purpose of showing ads, whether or not the page content is relevant. Competitive Ads and Services In order to prevent user confusion, we do not permit Google ads or search boxes to be published on websites that also contain other ads or services formatted to use the same layout and colors as the Google ads or search boxes on that site. Although you may sell ads directly on your site, it is your responsibility to ensure these ads cannot be confused with Google ads.
Product-Specific Policies Some AdSense products have additional policies that apply specifically to their use. Please review them in full if you use the products listed below.
adsense tips
Google's AdSense allows Web site publishers to display contextually relevant advertisements on their website. If a Web visitor "clicks" on an advertisement, the Web publisher will earn a percentage of the advertising revenue generated as a result of the click. Many webmasters have built content Web sites around the Google AdSense model. In many cases the specific intent of the webmaster is to profit from Google AdSense. Other webmasters use Google AdSense to supplement their revenue. Regardless of the webmaster's intent, the following tips will help webmasters looking to profit from AdSense.
Top AdSense Tips:
Niche SitesTargeted niche sites that have a clear theme, tend to generate more advertising revenue simply because it is easier to achieve decent search engine placement.
Be warned though, you want to chose a niche where there is a sufficient number of advertisements available.
Target KeywordsWhen determining the site's focus, consider how much the advertisers pay for the advertisements. If the site is focused on ringtones, like Ringtone Central , the payout per click is going to be very small. Because ringtones are not high ticket items, advertisers will not spend a lot on pay-per-click advertisements. With less obvious markets, use Overture to determine how much advertisers pay per keyword. The cost will usually be similar on Google. Search Overture for a keyword then click "View Advertisers' Max Bids" in the top right corner. This will show the Overture inventory and how much is paid per keyword. Because the market has become very competitive, it will be difficult to rank well in search engines with a new Web site that is optimized for the terms that have the highest payout. Consider targeting terms that are moderately priced.
Aged Sites / TimeOver time, as a Web site is spidered by Google, advertisements will generally increase in relevance. In general, older Web sites will rank better in search engines. The closer the advertisements relate to the Web page's content, the higher the "click-through" the publishers will see.
CodingIn order to minimize a Web site's maintenance, place the Google generated AdSense code in the Web site template or an "include" file. This will allow you to easily experiment with different advertisement sizes and ad placement, and keep the Web maintenance to a minimum.
Tracking ChannelsIn order to know how effective a specific Web site or ad placement is, use distinct channels and subchannels within Google. This will allow you to discern what performs best on a specific Web site. Using channels will tell you what sites are making money, what advertisements are making money and what ad position is the most profitable on a specific Web site. Keep in mind that you should run an advertisement for a full week, in order to properly test its effectiveness, different days of the week will vary the Web traffic so comparing one week to another will give the most accurate reflection of how effective a campaign performs. When testing different advertisement sizes, placement or color schemes, be sure to leave campaigns in place for one week. Different days will often result in Web traffic fluctuations. Comparing Web traffic week to week will give a clear indication of what ad formats perform the best.
12Next
Top AdSense Tips:
Niche SitesTargeted niche sites that have a clear theme, tend to generate more advertising revenue simply because it is easier to achieve decent search engine placement.
Be warned though, you want to chose a niche where there is a sufficient number of advertisements available.
Target KeywordsWhen determining the site's focus, consider how much the advertisers pay for the advertisements. If the site is focused on ringtones, like Ringtone Central , the payout per click is going to be very small. Because ringtones are not high ticket items, advertisers will not spend a lot on pay-per-click advertisements. With less obvious markets, use Overture to determine how much advertisers pay per keyword. The cost will usually be similar on Google. Search Overture for a keyword then click "View Advertisers' Max Bids" in the top right corner. This will show the Overture inventory and how much is paid per keyword. Because the market has become very competitive, it will be difficult to rank well in search engines with a new Web site that is optimized for the terms that have the highest payout. Consider targeting terms that are moderately priced.
Aged Sites / TimeOver time, as a Web site is spidered by Google, advertisements will generally increase in relevance. In general, older Web sites will rank better in search engines. The closer the advertisements relate to the Web page's content, the higher the "click-through" the publishers will see.
CodingIn order to minimize a Web site's maintenance, place the Google generated AdSense code in the Web site template or an "include" file. This will allow you to easily experiment with different advertisement sizes and ad placement, and keep the Web maintenance to a minimum.
Tracking ChannelsIn order to know how effective a specific Web site or ad placement is, use distinct channels and subchannels within Google. This will allow you to discern what performs best on a specific Web site. Using channels will tell you what sites are making money, what advertisements are making money and what ad position is the most profitable on a specific Web site. Keep in mind that you should run an advertisement for a full week, in order to properly test its effectiveness, different days of the week will vary the Web traffic so comparing one week to another will give the most accurate reflection of how effective a campaign performs. When testing different advertisement sizes, placement or color schemes, be sure to leave campaigns in place for one week. Different days will often result in Web traffic fluctuations. Comparing Web traffic week to week will give a clear indication of what ad formats perform the best.
12Next
Wednesday, February 27, 2008
adsense; first step
One of the more popular ways to make money blogging is through Google Adsense. Adsense allows almost anyone with a website to create an account and place ads. The ads are, for the most part, targeted to each blog. For instance, a blog about writing will have ads about writing. Each time a visitor clicks on one of the Adsense links, the blogger earns money. The amount of money depends on the ad; different keywords bring in different amounts. Google will send a check once you receive $100 in revenue. It's quite easy make money online this way.
Create a websiteYour first step is to create an account with your blog platform of choice. If you use Wordpress you may only be able to use Adsense if you install special plugins. If you use Blogger, there's actually an Adsense option within the template design feature. Read up on the different types of platforms to find out which works best for your needs. Be sure to read all the FAQs, specifically those related to advertising.
Open an Account with Adsense: Your next step is to open an account with Adsense. Simply sign up and fill out all the necessary information. Once approved, you can place Adsense on your blog.
Place Adsense on Your Blog: Log into your Adsense account and click on the "Adsense Settings" tab. If you wish to place ads on your website, click on the "Adsense for Content" link. Once you reach the "Adsense for Content" page, you can choose the type of ad you would like for your blog. You can choose a text ad, which consists of links, an image ad with is a picture or graphic, or both. Choose your ad type and click "continue."
Next...: The next screen takes you to design page. Here you can choose the ad's size, shape and color. After your make your choice and click continue you'll be directed to a screen that allows you to click and highlight the HTML to copy and paste the Adsense code to your blog. Most bloggers prefer to place the code in the sidebar, but choose a design that works best for your blog.
Blogger: If you use Blogger, you can either paste the code as directed above, or click on the "template" option and drag and drop the code as desired. Blogger even offers an option allowing you to "blend" the ads into the blog. Many prefer this step as they don't have to find the perfect color match.
Create a websiteYour first step is to create an account with your blog platform of choice. If you use Wordpress you may only be able to use Adsense if you install special plugins. If you use Blogger, there's actually an Adsense option within the template design feature. Read up on the different types of platforms to find out which works best for your needs. Be sure to read all the FAQs, specifically those related to advertising.
Open an Account with Adsense: Your next step is to open an account with Adsense. Simply sign up and fill out all the necessary information. Once approved, you can place Adsense on your blog.
Place Adsense on Your Blog: Log into your Adsense account and click on the "Adsense Settings" tab. If you wish to place ads on your website, click on the "Adsense for Content" link. Once you reach the "Adsense for Content" page, you can choose the type of ad you would like for your blog. You can choose a text ad, which consists of links, an image ad with is a picture or graphic, or both. Choose your ad type and click "continue."
Next...: The next screen takes you to design page. Here you can choose the ad's size, shape and color. After your make your choice and click continue you'll be directed to a screen that allows you to click and highlight the HTML to copy and paste the Adsense code to your blog. Most bloggers prefer to place the code in the sidebar, but choose a design that works best for your blog.
Blogger: If you use Blogger, you can either paste the code as directed above, or click on the "template" option and drag and drop the code as desired. Blogger even offers an option allowing you to "blend" the ads into the blog. Many prefer this step as they don't have to find the perfect color match.
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